The Lexus Life Story: creating a global luxury brand
A new Lexus short film reveals how we established a new luxury brand and continued growing and innovating over the past 30 years.
Brand Stories
Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.
In Search of Takumi, chapter three: Metal
There’s much more to this metal sculpture than meets the eye. Find out how it’s been inspired by the Lexus ES saloon.
In Search of Takumi, chapter two: Glass
In the second chapter of In Search of Takumi, Peter Layton crafts a bespoke glass sculpture inspired by the Lexus LS.
Lexus interior design: how Keitarou Hinoue is shaping our future
Talented young Lexus interior stylist Keitarou Hinoue reveals the inspirations behind his work on the current LS and his designs for car interiors in the future.
Lexus design history: 30 years of excellence
Motoring journalist Hilton Holloway examines how Lexus design has evolved over the past three decades.
Lexus records one million sales in Europe
Lexus has accumulated seven-figure sales in Europe on its 30th anniversary in the region. Can you guess what the most popular model is?
Omotenashi: What does it mean to Lexus?
Omotenashi, or the Japanese spirit of hospitality, is at the heart of everything we do at Lexus, and it is best understood through personal experience.
In Search of Takumi, chapter one: Leather
In the first episode of our ‘In Search of Takumi’ series, Otis Ingrams creates a bespoke leather chair inspired by the design and craftsmanship in the Lexus LC.
Lexus steering wheel design: a story of style and safety
When it comes to Lexus steering wheel design, what goes around rarely comes around, as car journalist Hilton Holloway explains.
Why the Yorozu Tea Salon will always make me think of Lexus
Rob Clymo explains why a morning getting to grips with the ‘fifth taste’ at the Yorozu Tea Salon in Japan will always remind him of Lexus.
Who is Tattoo Car artist Claudia De Sabe?
Learn more about the London-based tattoo artist behind our stunning UX art car.
How to tattoo a car: a step by step guide
Two tattoo artists. Four Dremel drills. Five litres of paint. Five days. Get the inside story on how we created the unique Lexus UX tattoo car.
Lexus unveils the world’s first tattooed car
You’ve probably scratched your car before, but never like this… Lexus unveils the world’s first tattooed car.
Lexus LF-FC concept revealed in Tokyo
Making its debut at the 2015 Tokyo Motor Show, the Lexus LF-FC Concept offers a glimpse of the future for the brand’s future flagship saloon.
