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Home Brand Stories Page 2

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • Alfie Hewett and Lexus RX: game, set and match

    Lexus is delighted to announce a new partnership with Alfie Hewett OBE, GB and World number one men’s wheelchair tennis player.

    4 April 202411 August 20253 Comments
  • Sky Sports Tennis

    Sky Sports Tennis chooses Lexus as presenting partner

    Sky Sports Tennis is the brand-new, tennis-only TV channel, and Lexus is serving this court as official presenting partner for 2024.

    10 February 202410 February 20241 Comment
  • All-electric

    How Lexus will become an all-electric luxury brand

    We detail the new technologies and concepts that will accelerate our transition to an all-electric luxury vehicle brand by 2035… or sooner.

    7 December 20232 January 20241 Comment
  • 2023 Lexus LF-ZC

    Lexus LF-ZC: our next-generation battery electric concept

    Lexus pushes the boundaries of the electrified experience with new technologies and two next-generation BEV concepts: Lexus LF-ZC and LF-ZL.

    26 October 20234 December 202339 Comments
  • Lexus LM reviews

    Lexus LM reviews: the first test-drives

    The UK motoring press has been giving its verdict on our new LM ‘luxury mover’. Read the first-drive reports in our Lexus LM review article.

    4 October 202319 August 2025
  • Contact Lexus UK

    Do you have a question? How to contact Lexus UK

    Would you like to contact Lexus UK? This article provides information on how to get in touch so that we can help answer your questions.

    15 August 202313 May 2025175 Comments
  • Lexus Roadside Assistance

    Lexus Roadside Assistance: a guide

    Lexus is renowned for its reliability, however in the unlikely event that something goes wrong, Lexus Roadside Assistance is available. 

    14 March 202315 March 202398 Comments
  • Lexus Electrified to reinvent the driving experience

    Lexus Electrified is our vision for the future. Under this strategy, we aim to have electrified versions of all our models by 2025.

    5 December 202217 December 20258 Comments
  • Image of Lexus RZ 300e interior

    Lexus Driving Signature: What is it?

    True Lexus Signature Driving experience in electrified vehicle technologies, the foundation for delivering advanced new systems.

    4 December 20225 January 2026
  • Davis Cup 2022: Lexus named Official Car Partner

    Lexus is the Official Car Partner of the Davis Cup by Rakuten Finals 2022.

    28 November 202219 December 20232 Comments
  • Shinrin-yoku: boosting ‘outdoorphins’ with Lexus NX

    We jump into the nimble Lexus NX to explore the popular Japanese activity of ‘shinrin-yoku’, or forest bathing.

    31 October 202219 December 20232 Comments
  • Lexus design: from spindle grille to spindle body

    Lexus has forged a strong new identity with its spindle grille design, an element that quickly became a key styling feature.

    20 October 202217 December 20255 Comments
  • Lexus Electrified Sport

    Lexus Electrified Sport concept design explained

    Dr. Aysar Ghassan, Automotive and Transport Design Course Leader at Coventry University discusses the Lexus Electrified Sport Concept design.

    26 September 202227 September 20227 Comments
  • Sonic Copper

    Sonic Copper paint: How is it created?

    What gives Sonic Copper paintwork such a vividly metallic sheen? We reflect on the technology behind its multi-layered appeal.

    8 September 202210 March 202310 Comments

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Lexus (GB) PLC is a company registered in England and Wales. Registered Number: 0916634. Registered Office: Great Burgh, Burgh Heath, Epsom, Surrey, KT18 5UX.

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