Sky Sports Tennis is the brand-new, tennis-only TV channel from Sky Sports, and Lexus is delighted to serve this court as official presenting partner for 2024. The deal includes exclusive sponsorship of over 4,000 matches from more than 80 tournaments across the ATP Tour and WTA Tour, in addition to non-live tennis programming and tennis content on Sky Sports digital and social platforms.
This partnership will help us to reach and engage with millions of tennis fans across multiple platforms, with the aim of growing their association with the sport. It is a strategy that follows our recent multi-year agreements with the ATP Tour and the UK’s Lawn Tennis Association, and welcoming UK tennis players Cameron Norrie and Katie Boulter as ambassadors.
As part of the sponsorship, Lexus’s presenting partner accreditation will appear at the start and conclusion of each programme, as well as at the beginning and end of each centre break. Impactful video and display assets will also be shown across Sky’s digital platforms and the wider online environment.
Chris Hayes, director of Lexus in the UK, commented: “We’re excited to be supporting a new Sky channel that will bring tennis to a wider audience than ever before. This year promises to be particularly exciting, with more tournaments, and new opportunities for fans to engage with the sport. We’re looking forward to showcasing the passion, skill and pursuit of perfection of the world’s leading players, which mirrors the dedication, skill and craftsmanship that goes into every Lexus car.”
Where to watch Sky Sports Tennis, and who are the presenters
Sky Sports Tennis will be listed under channel number 408 from 11 Feb, moving exclusively to 407 on 13 February, where it will remain. Programmes will be hosted by sports broadcaster Gigi Salmon, with commentary from the well-known voice of Jonathan Overend. Coverage will be expertly analysed by former top British players Tim Henman and Laura Robson.