Lexus announces official partnerships with Lawn Tennis Association and ATP Tour

Lawn Tennis Association

Lexus is delighted to announce two major new sporting partnerships that will see us engage with tennis fans on a national level with the Lawn Tennis Association and on an international platform by touring with the Association of Tennis Professionals.

UK: Lawn Tennis Association

The first is with the Lawn Tennis Association (LTA), which sees us become the LTA’s Official Performance Partner and Official Automotive Partner. The multi-year deal provides Lexus with naming rights across key LTA events at all levels of the professional player pathway, from junior domestic competitions to LTA major events and the elite national teams.

Lexus will also have naming rights for the LTA’s performance competitions. The 2023 calendar features 45 weeks of domestic and international competitions hosted in Britain, providing British tennis players with crucial opportunities to gain competition experience, ranking points and prize money on home soil.

Lawn Tennis Association
Chris Hayes, director of Lexus in the UK (left), and Scott Lloyd, CEO of the Lawn Tennis Association (right), at the National Tennis Centre with the new all-electric Lexus RZ 450e

The national teams competing in the Davis Cup, Billie Jean King Cup and World Team Cup will be known as the Lexus Great Britain teams. The largest public tennis centre in Britain will be named the Lexus Nottingham Tennis Centre, and will play host to the Rothesay International and British Open Wheelchair Tennis Championships.

The LTA’s Pro Scholarship Programme (PSP), the highest level of support offered to players aged 16-24 with the best chance of reaching the heights of the game, and the final stage of the LTA Player Pathway, will become the PSP, presented by Lexus.

List of rights included in the partnership:

  • National teams: Lexus Great Britain Davis Cup Team, Lexus Great Britain Billie Jean King Cup Team, Lexus Great Britain Team (World Team Cup)
  • Lexus Trophy Series
  • Lexus Pro Series
  • Lexus British Tour
  • Lexus National Junior Tour and Lexus National Junior Championships
  • Lexus Junior Internationals
  • Lexus Wheelchair Tennis National Finals
  • Lexus Nottingham Tennis Centre
  • Pro Scholarship Programme, presented by Lexus

As the official automotive partner of the LTA, Lexus will provide official transport at the Rothesay Summer Series, Trophy Series and Pro Series events.

Global: Association of Tennis Professionals

The second announcement is of a major multi-year partnership with the Association of Tennis Professionals (ATP), which will see us become the Official Automotive Partner and Platinum Partner of the ATP Tour, from 2023.

This encompasses a wide portfolio of events, including fixtures such as the Cinch Championships and Rothesay International within the UK, as well as the Men’s Clay Court Championship in Texas, USA. ATP and Lexus will also work together to establish additional partnerships with ATP tournaments and players, from this season.

Massimo Calvelli (left), CEO of ATP, with Pascal Ruch (right), vice president of Lexus Europe

A highlight within this season is our position as a Platinum Partner and Official Automotive Partner of the prestigious Nitto ATP Finals, which will be held from 12-19 November in Turin, Italy. Here, Lexus will provide a fleet of electrified models, including the new all-electric RZ 450e, to support the transportation of players, officials and other guests during the tournament. Promoting the use of such vehicles during ATP tournaments aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a net zero emissions target by 2040.

Lexus will also receive year-round brand exposure across ATP Tour’s fast-growing digital and social platforms, including Title Partnership of ATP Head-to-Head, a popular interactive feature that enables fans to explore rivalries between Tour players.

Lexus is a pioneer in electrification in the premium car industry, building towards its holistic sustainable mobility vision, Lexus Electrified. Our comprehensive electrified portfolio (above) includes self-charging hybrid electric, plug-in hybrid electric and all-electric models. Promoting the use of such vehicles during ATP tournaments, in 2023 and beyond, aligns with the ATP Tour’s climate ambitions under ATP Serves and UN Sports for Climate Action, which includes a Net Zero emissions target by 2040.

Learn more: Lexus Electrified to reinvent the driving experience

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