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Home Brand Stories Page 20

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • Lexus reveals motorsport plans for 2015

    Lexus Racing reveals plans for Lexus LFA, RC F and RC F GT3 to go racing in 2015.

    30 January 201529 January 2023
  • Design vs. engineering: What does it take to make a Lexus? [Video]

    A new film produced by Lexus in partnership TED, lifts the lid on the design and engineering processes employed to develop the CT 200h compact hybrid .

    4 December 201428 April 2023
  • Lexus sponsors 2015 BBC Good Food Shows

    Lexus and BBC Good Food Shows bring together the finest in premium, high-quality produce in 2015

    3 December 20141 February 2023
  • 25 things you may not have known about Lexus

    Lexus is celebrating its 25th anniversary. Starting from the original LS to the 4.8 litre V10 LFA supercar, here are 25 things that you may not have known about the brand.

    10 November 201419 October 2022
  • Interview with Tokuo Fukuichi

    President of Lexus International Tokuo Fukuichi shares his design ethos and hobbies with Eric Gallina.

    5 November 20141 February 20233 Comments
  • SEMA 2014: Celebrating eight years of tuned models

    Lexus celebrates its eighth year of attending the world’s foremost tuning and styling show with five radical concepts based on the manufacturer’s latest models.

    4 November 201421 April 2023
  • Lexus design: meet the colour designer

    Colour designer Momoko Okamoto reveals her inspirations and thought processes when designing the exterior and interior colours on Lexus cars.

    23 October 20143 November 20222 Comments
  • Lexus Rugby Tournament returns for 2014/15 season

    Lexus continues to support the next generation of British rugby players by hosting its fourth nationwide youth tournament.

    9 October 201412 November 2022
  • Lexus student placements: Jamie’s story

    As applications open for 2015-2016, we talk to former product marketing placement student, Jamie Roser, about his time with us.

    8 October 201412 November 2022
  • Lexus student placements: Tobie’s story

    W talk to current and former placement students about their time on our placement scheme, starting with Lexus Product and Marketing student, Tobie Bowdler.

    8 October 201412 November 2022
  • Lexus designs a brighter future for its NX 300h with LED technology

    Lexus adopts advanced LED lighting design for its new NX crossover.

    22 September 20141 February 2023
  • Lexus and the carbon fibre wonder-weave

    The world-leading carbon fibre-reinforced polymer technology developed for the Lexus LFA is trickling down into the new RC F Carbon.

    20 August 20141 November 2022
  • Video: Lexus RC design details

    There aren’t enough superlatives in the world to express the make-you-weak-at-the-knees beauty of the Lexus RC, but fortunately there is this slick short film.

    17 July 201412 November 20221 Comment
  • The Open Championship 2014: Hideki Matsuyama interview

    We speak to one of the golfers to watch at this year’s Open Championship at Hoylake – Hideki Matsuyama

    16 July 20141 February 2023

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