Omotenashi: What does it mean to Lexus?
Omotenashi, or the Japanese spirit of hospitality, is at the heart of everything we do at Lexus, and it is best understood through personal experience.
Brand Stories
Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.
Lexus Design Award winner interview: BellTower
We caught up with BellTower, winner of the Lexus Design Award 2020, to discuss how their design helps to create a better tomorrow.
Discover the craft behind the non-alcoholic drinks trend
There is a fresh thirst for non-alcoholic drinks. Nicknamed “NoLo”, in the UK alone this new movement is becoming a trend.
Mentors and judges revealed for Lexus Design Award 2021
We reveal the eight representatives from the world of design and architecture who will mentor and judge the Lexus Design Award 2021 finalists.
7 Japanese teas you need to try – and why
Japan’s love of tea is no secret, but its array of blends can be baffling. Sencha or matcha? Kukicha or kobucha? Here’s our guide.
In Search of Takumi, chapter one: Leather
In the first episode of our ‘In Search of Takumi’ series, Otis Ingrams creates a bespoke leather chair inspired by the design and craftsmanship in the Lexus LC.
Lexus steering wheel design: a story of style and safety
When it comes to Lexus steering wheel design, what goes around rarely comes around, as car journalist Hilton Holloway explains.
Open Source Communities wins 2020 Lexus Design Award
Kenyan design group BellTower is announced as the winner of the 2020 Lexus Design Award with its Open Source Communities planning concept.
Keema Curry recipe by Takeshi Fukuyama
Learn more about cooking the exotic keema curry using Takeshi Fukuyama’s recipe from our digital cookbook, Culinary Perspectives.
Beef Nigiri and Asparagus with Black Sesame recipe by Sachie Nomura
Discover Sachie Nomura’s recipe for beef nigiri and asparagus with black sesame from our digital cookbook, Culinary Perspectives.
Lollipops: meet Shinri Tezuka, the sugar craftsman
Shinri Tezuka creates his stunning, lifelike lollipops with the same obsession to detail as the Takumi who craft Lexus cars.
48-hour Cured Mahi-Mahi recipe by Yang Po-Wei
Why not give Yang Po-Wei’s recipe for 48-hour cured Mahi-Mahi from our digital cookbook, Culinary Perspectives, a try?
Tom yum Chicken Consommé recipe by Charles Tan
Learn more about cooking tom yum chicken consommé using Charles Tan’s recipe from our digital cookbook, Culinary Perspectives.
Meet Design Your own Tattooed Car winner Kyra Cleeton
We caught up with our Design Your own Tattooed Car winner Kyra Cleeton to find out more about the inspiration behind her design.
