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Home Brand Stories Omotenashi Page 2

Omotenashi

What does Omotenashi mean? It is best described as the Japanese spirit of hospitality. The word has no direct equivalent in the English language.

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  • Omotenashi: What does it mean to Lexus?

    Omotenashi, or the Japanese spirit of hospitality, is at the heart of everything we do at Lexus, and it is best understood through personal experience.

    22 October 2020
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    Omotenashi is the Japanese spirit of hospitality that anticipates and fulfils people’s needs. The influence of omotenashi can be seen in every aspect of our business.

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  • How do Lexus cars demonstrate Omotenashi?

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  • How the Lexus RX demonstrates ‘omotenashi’

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