Electric vehicle line-up revealed by Akio Toyoda

Akio Toyoda, president of Toyota Motor Corporation (TMC), the parent company of Lexus, has presented the company’s far-reaching strategy for carbon neutrality by outlining its plans to offer 30 battery electric vehicles (BEVs) by 2030. Below are excerpts from the transcript of his presentation.

Akio Toyoda reveals electric car line-up

Akio Toyoda: “I would like to talk about TMC’s strategy for achieving carbon neutrality – particularly our strategy for BEVs, which represent one of the most promising options. I believe that achieving carbon neutrality means realising a world in which all people living on this planet continue to live happily. We want to help realise such a world. This has been and will continue to be TMC’s wish and our mission as a global company. For that challenge, we need to reduce CO2 emissions as much as possible, as soon as possible. We are living in a diversified world and in an era in which it is hard to predict the future.

Toyota and Lexus electric vehicle line-up
Toyota and Lexus BEV line-up

“Therefore, it is difficult to make everyone happy with a one-size-fits-all option. That is why TMC wants to prepare as many options as possible for our customers around the world. We believe that all electrified vehicles can be divided into two categories, depending on the energy that they use. One category is that of “carbon-reducing vehicles”. If the energy that powers vehicles is not clean, the use of an electrified vehicle, no matter what type it might be, would not result in zero CO2 emissions. The other category is that of “carbon-neutral vehicles”. Vehicles in this category run on clean energy and achieve zero CO2 emissions in the whole process of their use. We at TMC will do our utmost to realise such vehicles.  

Lexus battery electric vehicle line-up
Lexus BEV line-up

“TMC is a global company supported by customers around the world. The Toyota brand now offers more than 100 models of engine-only vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and fuel cell electric vehicles in more than 170 countries and regions. The Lexus brand has introduced more than 30 models of engine-only vehicles, hybrid electric vehicles, and plug-in hybrid electric vehicles in more than 90 countries and regions. Furthermore, we will expand the options for carbon-neutral vehicles by offering a full line-up of battery EVs. Specifically, we plan to roll out 30 BEV models by 2030, globally offering a full line-up of BEVs in the passenger and commercial segments. Please take a look. This is TMC’s greater BEV line-up! Welcome to our showroom of the future!  

Lexus RZ

“Let’s start with the Lexus brand. Lexus strives to be the brand that people who know authenticity choose at the end of the day. As brand holder, I continue to believe that. Lexus has pursued unique styling and a unique driving signature, and, as a pioneer in hybrid electric technology, it has refined its electrification technology. And now, Lexus is embarking on a new chapter. This is the name of our electrification efforts here at Lexus. Extracting the full potential of the vehicle through electrification technology. That is what electrification means to Lexus. We will deliver a unique electrified Lexus that combines linear motor acceleration/deceleration, brake feeling and exhilarating handling to further pursue the joy of driving. In particular, we believe that the BEV will become the future symbol of Lexus as a model that most clearly expresses the evolution of the automobile brought about by electrification. The latest of these models is the Lexus RZ.  

Lexus Electrified Sport

“The process of strengthening the fundamentals and pursuing the Lexus Driving Signature will not change even if it is a BEV. The endless pursuit of the Lexus Driving Signature will move to the next stage through development of the new Sports BEV. With bold proportions and low ride height essential to a sports car, it will showcase the unique driving performance of a Lexus and become a model that symbolises the future of the brand. Acceleration time will be in the low two-second range, cruising range over 700km, and with the possible use of solid-state batteries in mind, we will aim to create a truly high-performance BEV.  

Lexus Electrified SUV

“Through BEVs, we will develop Lexus into a brand that offers a variety of experiences harnessing performance development that only a car maker like Lexus could do, and by honing the craft of making ever more personal products.  Lexus will develop a next generation battery EV sports car that inherits the driving taste, or the secret sauce, of the performance cultivated via the development of the LFA. We will extend the driving taste refined this way to other models as we evolve Lexus into a brand centred on battery EVs. We can position batteries and electric motors to bring more freedom to battery EVs. This freedom will allow us to be more attuned to our customers, such as by meeting the various needs of different regions [and] the various lifestyles of our customers.  

Lexus Electrified Sedan

“The future that we showed you today is by no means far away. Most of the BEVs that we introduced here are models that will be coming out in the next few years. We aim to achieve global sales of 3.5 million BEVs per year by 2030. Lexus aims to realise a full line-up of BEVs in all vehicle segments by 2030 and to have BEVs account for 100% of its vehicle sales in Europe, North America, and China, totalling one million units globally. And it aims for BEVs to make up 100% of its global vehicles sales in 2035.  

“We at TMC aim to be a company that contributes to the global environment, seeks to bring happiness to people, acts, and stays close to its customers. To sum it up, we want to become a company that produces happiness for all, for both individuals and society. We want to pass on an ever-better future for the children of today and those who will come after them. We always want the future to be brighter. I believe that the future is something to be created by all of us together. Japan’s automotive industry is home to our 5.5 million colleagues who have supported Japanese manufacturing and mobility. And we have many more colleagues throughout the world. If we all take action with unity of mind and with will and passion, we will be able to leave behind many smiling faces and a beautiful Earth for the next generation. 

“That is what I believe. And that is what we will achieve. Thank you.”

All venue photos courtesy of Noriyaki Mitsuhashi / N-Rak Photo Agency

58 comments

  1. The exterior design of these new vehicles is very impressive and I’ve every reason to believe the internal design will be extremely good too, with the usual Lexus quality.
    I drove Lexus (IS 250, IS 300h and RC 300h) for 15 years and loved all of them but decided last year that I wanted to go EV. Sadly the UX300e was just too expensive and didn’t have the range I was looking for, so with a heavy heart I let my RC300h go and replaced it with a 300 mile range EV from another manufacturer.
    I told my previous dealer that as soon as Lexus offered an EV version of the brilliant IS, with a range of 300m or more, at a reasonable price, I’d be back.
    I think the Electrified Sedan in this article looks stunning so can’t wait to see it in showrooms.

    1. Hello Anthony,
      Thank you so much for your kind words.
      Which vehicle has been your favourite so far?
      Thanks.

  2. All the manufacturers are revealing some great designs – but Lexus in a league of their own simply the best, now on my second IS300H does exactly what I was after.
    Have even visited the factory in Japan it’s impressive to say the least
    Saving the pennies up for the next gen!

    1. Hello Dave,
      We are so pleased to hear your second IS300h is serving you well.
      Do any of the vehicles in our EV line up catch your eye?
      Thanks.

  3. The sedan and sports version looks great,currently on my third generation is 300 fsport having previously owned a 200 sport for 7 years and a 220d fsport for 6 years, all have been fantastic cars and I’m loving my hybrid now, great car!

    1. Hello Ryan,
      Thank you for your loyalty and kind words.
      We wish you many more happy miles in your IS 300.
      Thanks.

  4. Hi
    Looking forward to an exciting future – been a Lexus owner for over 25 years and currently drive a RC300H F Sport – sad no longer available – so bring on the new replacements asap – Well done Lexus

  5. Love the comments , which I agree with wholeheartedly , any cabriolets on the horizon or does the new electric sport come with the fine design. I have had an RX for 24months , and it really is good , but charging points on the Isle of Wight are few , putting me of buying a new electric.

  6. Wow ! Stunning Future Models from Lexus. Have been a Lexus owner since 2000. Starting with the iS200. Fantastic cars and great service. Keep it up.

  7. My latest Lexus is the all New NX Takumi 350h which was the first one on the road from the Lexus Canterbury Showroom,
    I have driven many versions of both Toyota and Lexus, this latest model is great to drive and ticks all the boxes for design plus craftsmanship in the build and finish, congratulations on a good job well done.

    1. Hello Geoffrey,
      Thank you for your kind words.
      We wish you all the next with your new NX 350h.
      Thanks.

  8. Hi dear ladies and gentlemen
    I have Lexus NX ,2021
    I am very happy with that,it’s been very relaxing and beautiful to drive
    I love to say thank you to all of you
    A.H.Mahmoudi

  9. Have had my UX300e for nearly 2 years and love it.. What will be replacing the UX300e.. and when is this likely to happen.. Plan to replace my car in 2023..
    Thx

    1. Hello Ann,
      Thanks for your comment.
      We do not have any information on what will be replacing it currently.
      We would recommend keeping an eye on our blog and social channels for the latest information.
      Thanks.

  10. A former aero engineer I am on my third GS300h ( now exec ) which is absolutely brilliant. Even after 3 years her impressive beige interior and dash layout still has the wow factor when friends ride in her. And with full size tyres rather than ‘slicks’ and rear wheel drive she drives like a dream, even in snow – when we get snow these days. Lexy is so comfortable on long journeys to Scotland and Cornwall that I rarely feel the need to stop. With the performance setting on normal I can regularly achieve well over 55 mpg ( 60 mpg in the summer months ) on those long runs. Around town, in eco mode, she returns the mid 40 – 50 mpg again depending on the weather. I rarely use the sports mode but I know it is there. The only ‘wish’ is that Lexy could drive over 30 mph in electric mode. There is the battery capacity there but the system says no. I have even asked my dealer if my Lexy electronics can be updated to the new ES setting – the ES can drive up to 70 mph on battery – but they have said no which is a pity. I have looked at the full EV vehicles but they are A, too expensive and B, I dont want an SUV type of vehicle and C, am not yet comfortable with the availability of national recharging facilities. And I am really chuffed with the newly extended full warranty faciity.

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