Electric vehicle line-up revealed by Akio Toyoda

Akio Toyoda, president of Toyota Motor Corporation (TMC), the parent company of Lexus, has presented the company’s far-reaching strategy for carbon neutrality by outlining its plans to offer 30 battery electric vehicles (BEVs) by 2030. Below are excerpts from the transcript of his presentation.

Akio Toyoda reveals electric car line-up

Akio Toyoda: “I would like to talk about TMC’s strategy for achieving carbon neutrality – particularly our strategy for BEVs, which represent one of the most promising options. I believe that achieving carbon neutrality means realising a world in which all people living on this planet continue to live happily. We want to help realise such a world. This has been and will continue to be TMC’s wish and our mission as a global company. For that challenge, we need to reduce CO2 emissions as much as possible, as soon as possible. We are living in a diversified world and in an era in which it is hard to predict the future.

Toyota and Lexus electric vehicle line-up
Toyota and Lexus BEV line-up

“Therefore, it is difficult to make everyone happy with a one-size-fits-all option. That is why TMC wants to prepare as many options as possible for our customers around the world. We believe that all electrified vehicles can be divided into two categories, depending on the energy that they use. One category is that of “carbon-reducing vehicles”. If the energy that powers vehicles is not clean, the use of an electrified vehicle, no matter what type it might be, would not result in zero CO2 emissions. The other category is that of “carbon-neutral vehicles”. Vehicles in this category run on clean energy and achieve zero CO2 emissions in the whole process of their use. We at TMC will do our utmost to realise such vehicles.  

Lexus battery electric vehicle line-up
Lexus BEV line-up

“TMC is a global company supported by customers around the world. The Toyota brand now offers more than 100 models of engine-only vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and fuel cell electric vehicles in more than 170 countries and regions. The Lexus brand has introduced more than 30 models of engine-only vehicles, hybrid electric vehicles, and plug-in hybrid electric vehicles in more than 90 countries and regions. Furthermore, we will expand the options for carbon-neutral vehicles by offering a full line-up of battery EVs. Specifically, we plan to roll out 30 BEV models by 2030, globally offering a full line-up of BEVs in the passenger and commercial segments. Please take a look. This is TMC’s greater BEV line-up! Welcome to our showroom of the future!  

Lexus RZ

“Let’s start with the Lexus brand. Lexus strives to be the brand that people who know authenticity choose at the end of the day. As brand holder, I continue to believe that. Lexus has pursued unique styling and a unique driving signature, and, as a pioneer in hybrid electric technology, it has refined its electrification technology. And now, Lexus is embarking on a new chapter. This is the name of our electrification efforts here at Lexus. Extracting the full potential of the vehicle through electrification technology. That is what electrification means to Lexus. We will deliver a unique electrified Lexus that combines linear motor acceleration/deceleration, brake feeling and exhilarating handling to further pursue the joy of driving. In particular, we believe that the BEV will become the future symbol of Lexus as a model that most clearly expresses the evolution of the automobile brought about by electrification. The latest of these models is the Lexus RZ.  

Lexus Electrified Sport

“The process of strengthening the fundamentals and pursuing the Lexus Driving Signature will not change even if it is a BEV. The endless pursuit of the Lexus Driving Signature will move to the next stage through development of the new Sports BEV. With bold proportions and low ride height essential to a sports car, it will showcase the unique driving performance of a Lexus and become a model that symbolises the future of the brand. Acceleration time will be in the low two-second range, cruising range over 700km, and with the possible use of solid-state batteries in mind, we will aim to create a truly high-performance BEV.  

Lexus Electrified SUV

“Through BEVs, we will develop Lexus into a brand that offers a variety of experiences harnessing performance development that only a car maker like Lexus could do, and by honing the craft of making ever more personal products.  Lexus will develop a next generation battery EV sports car that inherits the driving taste, or the secret sauce, of the performance cultivated via the development of the LFA. We will extend the driving taste refined this way to other models as we evolve Lexus into a brand centred on battery EVs. We can position batteries and electric motors to bring more freedom to battery EVs. This freedom will allow us to be more attuned to our customers, such as by meeting the various needs of different regions [and] the various lifestyles of our customers.  

Lexus Electrified Sedan

“The future that we showed you today is by no means far away. Most of the BEVs that we introduced here are models that will be coming out in the next few years. We aim to achieve global sales of 3.5 million BEVs per year by 2030. Lexus aims to realise a full line-up of BEVs in all vehicle segments by 2030 and to have BEVs account for 100% of its vehicle sales in Europe, North America, and China, totalling one million units globally. And it aims for BEVs to make up 100% of its global vehicles sales in 2035.  

“We at TMC aim to be a company that contributes to the global environment, seeks to bring happiness to people, acts, and stays close to its customers. To sum it up, we want to become a company that produces happiness for all, for both individuals and society. We want to pass on an ever-better future for the children of today and those who will come after them. We always want the future to be brighter. I believe that the future is something to be created by all of us together. Japan’s automotive industry is home to our 5.5 million colleagues who have supported Japanese manufacturing and mobility. And we have many more colleagues throughout the world. If we all take action with unity of mind and with will and passion, we will be able to leave behind many smiling faces and a beautiful Earth for the next generation. 

“That is what I believe. And that is what we will achieve. Thank you.”

All venue photos courtesy of Noriyaki Mitsuhashi / N-Rak Photo Agency

58 comments

    1. Hello Govind,
      Thank you for your question.
      Please keep an eye on our blog and social media channels for the latest information on our vehicle offerings.
      Thanks.

  1. Very interesting but sad, look forward to a hydrogen car, won’t be buying a BEV, they are not practical or green. Just wish I could buy an IS200T again.

  2. All my latest cars have been Lexus from the LC to the CT and the LS, so I cant wait to get the Electrified Sports car which looks amazing, is there a rough release date for the electrified sports?

    1. Hello Michael,
      Thank you so much for your loyalty.
      Unfortunately, we do not have any release dates available just yet.
      Thanks.

  3. I have owned a CT200 since 2012 and it is a fabulous little car which I am about to exchange for a Toyota Corolla and a Lexus RC300 Sport.
    You cannot have too many Toyota Cars in your garage!

    Kind regards

    Angela

  4. Seki bum suru (apologies for the poor spelling). Lexus range looking really good for the future. Only wish I could afford to upgrade my 450H. Still I am very happy with my choice.

    1. Hello Jeff,
      We are very pleased to hear that you are happy with your choice.
      We wish you many more happy miles in your RX.
      Thanks.

  5. Looks great for the near future. I have a UK 12 plate GS450H and cannot fund in the range a suitable upgrade with the same or better styling, interior design , engine capacity, and struggle with the latest stick up screens.
    Hope your he new ranges concider existing users as well as converts. This is my sixth GS but I am not convinced about the ES

    1. Hello Albert,
      Thank you for your loyalty over the years.
      Please keep an eye on our blog and social media channels for the latest updates on our vehicle offerings.
      Thanks.

  6. Come back to this through the recent email sent out. I’ve had 13 lexus now over the last 8 years. Currently have an 2022 NX350h premium plus and a UX F-Sport Takumi. The NX is a revelation with the new touch screen and a much improved handling SUV VS the previous gen. The UX is a stop gap from my GS450H as currently there is nothing else with a good mix of performance and economy (except the LC500h wich is very sadly out of my price range). Even the LC is going to be a big step back on the infotainment vs the NX now too. Not sure we can go back. Hopefully the new electric options will have some sporty credentials and I’ll be all in. Shout out to Lexus Bolton. They keep me coming back!

    1. Hello Andy,
      We are so pleased to hear that you have received great service.
      Keep an eye on our blog and social media channels for the latest information on our vehicle offerings.
      Thanks.

  7. Hi I’ve,e had my ux 300e since last September and really liking it I look forward to viewing the new bz at lexus sheffield , this is my second lexus (previous one was nx300h) I have recevied first class sales and after sales service from lexus sheffield thanks lexus,

    1. Hello Albert,
      Thank you so much for your kind words.
      Which Lexus has been your favourite so far?
      Thanks.

      1. Hi there well my favourite in the two has been my ux300e although the nx had more room inside but I have no regrets in buying the 300e

  8. I am on my 3rd Lexus ( SUV this one 450H) and awaiting 450e. I have never regretted switching to driving Lexus since 2008. I am an easy driver and Lexus gives me all I want. There could be things that can be added but that goes for all cars. i will also look at Merc EQS range before deciding but I am pretty sure Lexus will remain my number 1 replacement.

    1. Hello Gary,
      Thank you for your kind words.
      We are glad to hear that your RX 450h is currently serving you well.
      Please let us know if there is anything else we can do to assist you at this time.
      Thanks.

  9. I realise that I have been driving cars for 50+ years, and Lexus for last 13 years. I wish I had made the Lexus choice sooner. My Rx450h is excellent, and the dealership support is far better than other “leading” car brand. The introduction of an all-electric RZ demonstrates the inspired vision of Lexus/TMC.
    I will be first in the queue to update from the RX to the RZ.

    1. Hello Kenneth,
      That is great to hear.
      Please keep an eye on our blog and social media channels for the latest information on the RZ.
      Thanks.

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