LFA Roadster dazzles under bank of LEDs at Lexus Intersect Tokyo

An interactive media art exhibition held between February 11 and 20 at Lexus International’s Intersect design facility in Tokyo, provided a unique opportunity to see the ultra-rare V10 Lexus LFA Roadster under thousands of colour-changing light emitting diodes (LEDs).

LFA Intersect (3)

Entitled ‘1,220’, the exhibition showcased creative work from up-and-coming Japanese musicians, filmmakers and performers and was hosted in partnership with Rhizomatiks, a Japanese creative agency.

LFA Intersect (2)

The title of 1,220 is derived from the 1,220mm height of the LFA. The Roadster version – of which just were three produced – took pride of place during the exhibition, appearing atop a platform placed inside a video and sound installation. Visitors laid underneath the installation as a series of computer-generated locations passed by in a preset sequence. Wireless headphones provided a musical accompaniment.

LFA Intersect (4)

Intersect Tokyo opened its doors on August 30 2013 to support Lexus’ global Amazing in Motion brand identity and is an innovative cross between a car dealership, a retail space and an exhibition centre. There are plans to launch centres in Dubai and New York next.

Leave a Reply

Your email address will not be published. Required fields are marked *