Lexus Design Award 2016: AMAM

The Lexus Design Award is an annual international design competition targeting up-and-coming creators from around the world whose ideas and works help shape a better society.

Four of this year’s finalists will go on to produce prototypes of their designs, with mentorship from internationally recognised professionals.

Lexus Design Award

Agar Plasticity by AMAM

AMAM is a Japanese design group formed in 2015 by Kosuke Araki, Noriaki Maetani and Akira Muraoka who studied at Product Design Department, Tama Art University during same period. Also, Araki (Design Products) and Maetani (Innovation Design Engineering) have acquired MA at Royal College of Art in the same year.

Agar Plasticity is a project exploring how agar, a gelatinous material obtained from marine algae, can be used as an environmentally friendly packaging material alternative to plastic.

Lexus Design Award

“Seaweed-derived agar is traditionally consumed as food in Japan, and used in scientific and medical fields worldwide. Sold in a dry state, agar shows porous, feathery structure and is very light despite its volume. We have taken notice of these features and have been exploring its possibility as packaging material.

“Goods are usually shipped wrapped in plastic materials. Once unwrapped, they soon become waste or are collected to be recycled. Considering the raw materials and energy for processing, this situation is undesirable.

“Anticipating effective and sustainable utilisation of natural resources has become more and more indispensable. Believing biodegradable substitutes to plastics are needed, we took this opportunity to tackle this seemingly ignored problem.

Lexus Design Award

“Agar can be extracted by boiling specific kinds of red algae and then dehydrating the soup. Its resultant state depends on the ways of dehydration, and the types of red algae. For a soft cushioning structure, it’s frozen; for stiff film-like state, it’s compressed. Because agar is also moldable, it was proposed not only as a cushioning material, but also as packaging material.

“We have also explored the possibility of an agar-derived plastic material. After use, agar products can be disposed of in an environmentally-friendly way. It can serve as a material to improve the water-retention property of soil, and should it drift in the sea, it would not harm marine lives.“

Lexus Design Award

Meet the other finalists
Lexus Design Award 2016: Studio AYASKAN
Lexus Design Award 2016: Myungsik Jang
Lexus Design Award 2016: Angelena Laura Fenuta
Lexus Design Award 2016: panel finalists

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