Milan Design Week 2014

Lexus has announced its plans for the 2014 Milan Design Week, with news of an art exhibition entitled “Lexus Design Amazing” to compliment a display of work this year’s Lexus design competition.

It’s the second time Lexus has exhibited at the prestigious event, which is held over six days from April 8th. The collection of art and sculpture will be inspired by Lexus’s brand campaign concept “Amazing in Motion”.

For the first time, Lexus will be collaborating with three world-renowned product designers to produce work for the show: Fabio Novembre (Italy), Nao Tamura (Japan), and the American design team of MIT Media Lab, led by Professor Hiroshi Ishii.

Each designer will develop a single piece of work especially for the occasion. All three designers will take on the challenge to demonstrate Lexus’s vision of futuristic design outside of the automotive world. .

An addition, The winning works of the second Lexus Design Award will also be displayed at the exhibition. They all can be seen at the Circolo Filologico Milanese, from Tuesday, April 8 to Sunday, April 13, as part of the world’s largest design event, the Salone del Mobile di Milano.

Designer Profiles

Fabio Novembre
Born in 1966 in Lecce (Italy), Fabio graduated in Architecture from the Politecnico di Milano in 1992. He spent a year in New York where he attended a course in cinematography at the city’s University. Fabio opened his own studio, Novembre, in 1994.

Nao Tamura
Studied communication design at Parsons School of Design in New York. Nao Tamura later founded her studio in Tokyo and is currently based in New York City. She received a number of prestigious awards, including: the IF Product Design Award, Red Dot Award, Industrial Design Excellence Award (Gold), and Milano Salone Satellite Award (1st prize).

MIT Media Lab, Tangible Media Group led by Professor Hiroshi Ishii
Hiroshi Ishii is a Jerome B. Wiesner Professor of Media Arts and Sciences, at the MIT Media Lab. He directs Tangible Media Group and co-directs Things That Think (TTT) consortium. Hiroshi Ishii’s research focuses upon the design of seamless interfaces between humans, digital information, and the physical environment.

By Dan Strong

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