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Home Brand Stories Page 3

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • Lexus Electrified Sport

    Lexus Electrified Sport concept design explained

    Dr. Aysar Ghassan, Automotive and Transport Design Course Leader at Coventry University discusses the Lexus Electrified Sport Concept design.

    26 September 202227 September 20222 Comments
  • Japan Week Festival 2022: celebrating Japanese culture

    Lexus is the official car partner of the Japan Week Festival 2022 London for second year running. Find out more…

    21 September 202219 December 2023
  • Sonic Copper

    Sonic Copper paint: How is it created?

    What gives Sonic Copper paintwork such a vividly metallic sheen? We reflect on the technology behind its multi-layered appeal.

    8 September 202210 March 202310 Comments
  • Lexus Electrified Sport ‘unboxed’ at Pebble Beach Concours d’Elegance

    Visitors to the Goodwood Festival of Speed enjoyed the first opportunity to see our vision for a future high-performance EV sports car.

    23 August 202223 August 202220 Comments
  • 7 Japanese desserts you must try in London this summer

    Dip your spoon into miso-salted caramel, mountains of matcha pancakes, and chocolate fondant with sancho pepper ganache…

    18 August 202213 May 2025
  • Lexus concept cars: a history of the future

    From the Lexus LF-S to the Electrified Sport, we chart the history, styling and technological progression of Lexus concept cars.

    17 August 202211 April 20233 Comments
  • Mark Levinson and Lexus celebrate partnership on World Music Day

    On World Music Day, Lexus celebrates its exclusive and long-running partnership with luxury audio specialist Mark Levinson.

    21 June 202221 June 20222 Comments
  • Claudia de Sabe

    Claudia de Sabe ‘electrifies’ Artisan Festival with new mural

    How has artist Claudia de Sabe followed the iconic ‘tattooed’ Lexus UX? We caught up with her at the recent Artisan Festival to find out.

    17 June 202217 June 2022
  • Omotenashi: 5 places to experience it in the UK

    The time-honoured practise of true Japanese omotenashi can be found on home soil if you know where to look…

    8 June 202213 June 20228 Comments
  • History of the Lexus RX

    Journey through the history of the Lexus RX, the car that defined the luxury SUV segment and launched Lexus Hybrid Drive technology.

    5 June 202211 April 20232 Comments
  • How does luxury affect your body and mind?

    From the ‘natural high’ of dopamine, to boosted brain power, better motivation and lower stress, a little luxury has some surprising effects

    13 May 202213 May 202515 Comments
  • Lexus Design Award 2022 winner announced

    Rewind, a memory tool for people living with dementia, wins 2022 Lexus Design Award 2022.

    12 May 202212 May 2022
  • Artisan Festival: Lexus pays tribute to craftsmanship

    Lexus sponsors Hampton Court’s Artisan Festival to showcase the craftsmanship and technologies exemplified in our electrified SUV range.

    4 May 202213 July 2022
  • Shinrin-yoku

    Shinrin-yoku: why it’s good for you and where to try it

    In Japan, forest bathing – known as shinrin-yoku – is prescribed to boost mental wellbeing, reduce stress and improve heart health.

    29 April 202219 December 20231 Comment

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