As part of our ongoing 30th anniversary celebrations, Lexus USA has revealed a humorous homage to its very first Lexus television commercial.
First aired in 1989, the award-winning Balance commercial highlighted the speed and ultimate refinement of the original Lexus LS 400. It achieved this by delicately balancing a five-row pyramid of champagne glasses on the bonnet before accelerating from standstill to 145mph on a rolling road.
And as the camera pulled back to reveal that the glasses were unmoved by the experience, the voice-over delivered the punchline: “The Lexus LS is designed to stir the soul… and not much else.”
The modern recreation pays homage to this advert by enlisting Toyota Motor Corporation president Akio Toyoda to build a similar tower on the bonnet of the latest fifth-generation Lexus LS. But as you will see, this time around there is a wobbly twist to the story…
https://www.youtube.com/watch?v=0nfTtgOzAL4
Please note that only one champagne glass was harmed in the making of this commercial.
Learn more: Discover more about the new Lexus UX advert
Transfer to Toyota Motor Corporation or Akio Toyoda. Toyota Motor Corporation or Akio Toyoda have committed an environmental crime – Ecocide.
Dear Akio Toyoda.
On June 5, 2009, I purchased a Toyota Corolla VIN JTNBV58E90J060730 from a car dealership. During the entire period of operation of this vehicle, while in it, I experienced problems with the respiratory system, headaches, rapid fatigue, weakness, lethargy, pain in the legs and problems with the genitourinary system. Having sought medical help, in 2015, according to the X-ray examination, changes in the lungs were revealed – moderate hilar fibrosis (certificate from March 11, 2015 is attached, the second examination from June 5, 2020).
On October 14, 2019, I received an SMS to my number with an offer to come to the dealership and change the front airbag gas generator under the recall company. As a result, it turned out that I also needed to change the fuel intake assembly, which I had not been previously informed about.
On October 25, 2019, during the next maintenance, I was informed about a design flaw in the fuel system of my car, as a result of which gasoline vapors entered the cabin and had a negative impact on my health; work was carried out to replace elements of the car’s fuel system (certificate with a list of works is attached).
Dear Akio Toyoda, I have been breathing gasoline vapors for almost ten years, which were emitted from a car manufactured by your company, Toyota Motor Corporation, and you are the owner of this company.
Your company manufactured and sold 219,811 thousand cars with a defective fuel system in Russia. The leakage of gasoline vapors during this period could have been large-scale, and this is millions of liters of gasoline and billions of cubic meters of poisoned air. This is already Ecocide – this is already an environmental crime.
“With prolonged use of a car with a crack, it is possible for it to increase, which, in turn, can lead to a leak of fuel vapors, and in extreme cases (with a completely filled fuel tank) there is a possibility of a fuel leak,” Rosstandart explains.
Mild poisoning with gasoline vapors can occur after 5-10 minutes of a person’s stay in an atmosphere with a concentration of gasoline vapors in the range from 900 to 3612 mg / m3. With a short-term inhalation of air with a concentration of gasoline vapors from 5000 to 10000 mg/m3, after a few minutes a headache, unpleasant sensations in the throat, cough, irritation of the mucous membranes of the nose and eyes appear. With a concentration of gasoline vapors in the air above 2.2% (30 g/m3), after 10-12 breaths a person is poisoned, loses consciousness; over 3% (40 g/m3) lightning poisoning occurs (2-3 breaths) – rapid loss of consciousness and death.
The scale of this environmental crime is hidden from the people of Russia. In the US, this trick would not work, see the link:
( https://www.epa.gov/enforcement/toyota-motor-corporation-settlement?fbclid=IwAR2zjXWVkNkTRTm_KrauMppKn-7kAdNSHYQ77gramROkElK79oaGvuC7ufI )
At the time the fuel system defect was discovered on 10/25/2019, I had driven 127,026 kilometers, and I bought the car on June 5, 2009. All this time, I was breathing in gasoline vapors emitted by a car manufactured by your company, Toyota Motor Corporation, and you are the owner of a company that produces environmentally hazardous cars. This is Ecocide, and you are responsible for these environmental crimes.
Dear Akio Toyoda, I think that you also value your health, and I value mine. I lost my health from operating your car. Toyota Motor Corporation has committed an environmental crime, Ecocide, and it must answer for it, and you as the owner of this company.
Mistakes always happen, the main thing is to correct and compensate them in time.
Good afternoon Alex,
Thanks for getting in touch with Lexus UK.
We would recommend contacting the Lexus Head Office in your region regarding your concerns.
Sorry we’re unable to assist you further today.
Thank you.