Lexus NX floats a novel idea

The latest TV advert from Lexus Japan sees the sharp-suited NX take the route less travelled – through the skies. So we can legitimately say that this daring concept was, er… successfully floated.

NX floating ad 02

The 30-second commercial begins innocuously enough, until the authentic-looking NX 300h suddenly rises from its parking space and floats off into the distance.

A chase sequence then begins from ground level, with a second NX hybrid dashing nimbly through a city district to keep up with the Lexus drone in the skies.

NX floating ad 03

We know from early on that a young lad is sat in the back of the car helping to direct the driver. But it is left to the end to reveal that person’s identity as a hipster granny.

And you thought the advert couldn’t get any more surreal…

NX floating ad 01

See what you think of the new commercial by watching the short video below.

See more: Lexus UK video review of the NX 300h F Sport


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