It’s finally here! The Lexus IS has been revealed at the Geneva Motor Show today, marking its first public appearance in Europe.
The new IS marks a new chapter for Lexus, as it reflects the brand’s renewed focus on design while improving on well-established IS strong points such as refinements, luxury and comfort.
Revealing the car, Paul Van Der Burgh said; “Thanks for joining us on our brand new Lexus motor show stand. It’s an exciting time for Lexus and we are looking forward to building on the success of 2012.
“Last year was a huge year for us, in which we recorded 476,000 sales – a number 18 percent higher than the year before. As a result Lexus is now fourth largest premium brand in the world.
“Sales are up by five percent in Europe. This increase includes the sale of 26,000 hybrids, an all-time record. We expect further growth in 2013, and with one of the newest line up of cars we have ever offered, we are confident we can meet our targets.
“Last year, we launched five new models and all have proved successful. However, to complete the renewal of the line up, there is one more model we have to launch, and that’s the new IS.
“Revising this model is crucial, and we have listened to our customers very carefully. They have asked for more. More space, greater efficiency, more performance and more design.
“I am sure you will agree, it’s the boldest execution yet of our L-Finess design philosophy, while inside it’s our most spacious and advanced car yet, including our drive select system.
“The car also debuts a new Atkinson cycle 2.5-litre hybrid, with dual VVT-i. This engine will play an important role in the future, and with 223hp offers plenty of performance. installed in our IS300h, it offers 0-62mph in 8.3 seconds plus best in class CO2 emissions of 99g/km.”
In addition to the Lexus IS at the Geneva Motor Show, we’ve got a new video of the car in an as-yet-unseen Opal Blue colour – the same shade used on the LF-LC Blue concept last year – watch it at the foot of this post.
Here’s our video of the new Lexus IS 300h in Opal Blue.
[youvid embded=’t’ vid=’rKZACfrPIuM’]
*Final UK production specification and equipment may vary from these images