The Loft by Lexus named Europe’s best airport lounge

For the fifth consecutive year, ‘The Loft’ by Brussels Airlines and Lexus has been named Europe’s best airport lounge at the prestigious World Travel Awards. The award is voted on by both lounge guests and travel industry professionals.

The venue in Brussels Airport was recognised for offering unrivalled comfort, technology and design, as well as a unique blend of Belgitude (a word that expresses Belgian soul and identity) and Japanese hospitality.

Covering an area of more than 2,000 square metres, The Loft offers space for up to 500 people and is divided into areas with different ambiences and features. Guests are provided with a wealth of facilities to make their visit comfortable, relaxing and enjoyable, together with opportunities to immerse themselves in the world of Lexus. These include a central bar, seating zones and a break-out space that is ideal for those who need to work while on the move.

“Winning this prestigious award for the fifth consecutive time, while having to compete against lounges of globally known airlines, is a real honour. It’s a recognition for our hard work every day, creating a space where people feel at home. I want to thank our guests for their trust in us, all our partners for the great collaboration and of course our team for propagating Belgian hospitality,” commented Olivier Brynaert, head of customer experience at Brussels Airlines.

“This award reaffirms The Loft as a tangible expression of our brand promise to experience amazing, and to win it for the fifth time in a row shows our unwavering commitment to improve year on year in a world of fast-changing customer expectations,” commented Tommaso Grassi, head of communications and customer experience at Lexus Europe. “With its blend of Lexus Takumi craftsmanship and Japanese omotenashi hospitality, The Loft offers a uniquely personal luxury experience for the business traveller. The same purpose has driven the development of the last model of our electrified range, the new Lexus LM, which pushes the boundaries of ultimate in car passenger experience.”

The Loft features include:

• Japanese hospitality values
• Chocolate experience
• Shower suites
• Individual nap rooms with starlit ceiling
• Shiatsu-effect massage chairs
• Fresh organic dishes and drinks
• Award-winning artworks and inspirational design
• Mark Levinson audio listening room
• Regular special events

‘The Loft’ by Brussels Airlines and Lexus is located in Pier A of Brussels Airport and is open daily from 05:00 to 21:00.