The Loft by Lexus named Europe’s best airport lounge

For the sixth consecutive year since its opening in 2018, ‘The Loft’ by Brussels Airlines and Lexus has been named Europe’s best airport lounge at the prestigious World Travel Awards. The award is voted on by both lounge guests and travel industry professionals.

The venue in Brussels Airport was recognised for offering unrivalled comfort, technology and design, as well as a unique blend of Belgitude (a word that expresses Belgian soul and identity) and Japanese hospitality.

Covering an area of more than 2,000 square metres, The Loft offers space for up to 500 people and is divided into areas with different ambiences and features. Guests are provided with a wealth of facilities to make their visit comfortable, relaxing and enjoyable, together with opportunities to immerse themselves in the world of Lexus. These include a central bar, seating zones and a break-out space that is ideal for those who need to work while on the move.

“Based on the feedback of our guests, we keep on smartly investing in our lounge to remain at the top. We recently renovated the shower suites, improved the set-up of the buffet, and introduced an ‘a la carte’ menu in the HON area, just to name a few examples. I am so humbled and honoured that we are granted this award for the sixth time in a row.  I warmly thank the entire lounge team as well as partners and suppliers for their efforts every single day to make this lounge as great as it is,” commented Olivier Brynaert, head of customer experience at Brussels Airlines.

Filip Belmans, head of communications and customer experience at Lexus Europe added: “This award recognises the winning formula of superb customer experience and inspiring design at The Loft. At Lexus, we aim to help customers experience amazing. We do this by applying omotenashi to every aspect of their journey. This is as true of The Loft as it is for our cars – from the flagship LM to the compact LBX.”

The Loft features include:

• Japanese hospitality values
• Chocolate experience
• Washroom suites with extra-sensory showers
• Individual nap rooms with starlit ceiling
• Shiatsu-effect massage chairs
• Fresh organic dishes and drinks
• Award-winning artworks and inspirational design
• Mark Levinson audio listening room
• Regular special events

‘The Loft’ by Brussels Airlines and Lexus is located in Pier A of Brussels Airport and is open daily from 05:00 to 21:00.