Lexus UX advert: behind the scenes

The latest advert for the Lexus UX 250h self-charging hybrid was broadcast for the first time on television on Monday 2 January 2023. Starring our compact luxury SUV resplendent in its F Sport White colour scheme, the new Lexus UX TV advert also features musician Joy Crookes. Many of you have been asking us questions about the advert, so here’s everything you need to know about the new ad.

Who is the actress in the new Lexus UX advert? 

Singer and musician Joy Crookes is the is the leading protagonist in the advert. She is a rising star in the UK having been nominated for a Mercury Prize in 2022. Coupled with her talent, Joy’s striking style is a curated fusion of cultures and eras, influenced by her upbringing in richly diverse South London. Crookes also uses her platform to raise awareness of issues close to her heart, including sustainability, focusing on how future generations should have access to natural spaces, no matter where they come from. 

What is the storyline of the Lexus UX advert?

The new Lexus UX 250h is the smallest SUV we currently have in the range. The advert is based on the theme “The energy that drives you on,” in which Joy uses the UX to illustrate her passion, energy and fast-paced lifestyle. In the advert we see Joy Crookes spend a fun day with her friends. The UX hybrid is seen as the facilitator of Joy’s metropolitan exploration, featuring a trip to the beach and a journey through a vibrant metropolis, while highlighting the UX’s state-of-the-art technology and as fun to drive an urban car that can match the pace of Joy’s busy lifestyle.

How is the story connected to the philosophy behind the UX?

In the new Lexus UX 250h advert, we see our brand ambassador Joy Crookes. The new advert celebrates the theme, “the energy that drives you on”, and sees Joy enjoying the UX and celebrating her heritage. The advert lets you capture the essence of the Lexus UX through Joy’s eyes, a vehicle developed with the idea of ‘Continuous Evolution’ in mind.

Lexus UX TV advert

What is the music in the new Lexus UX advert?

Joy’s most famous song ‘Feet Don’t Fail Me Now’ is the song featured in the advert. It’s from her album ‘Skin’ which was nominated for the Mercury Prize award. ‘Skin’ was released in October 2021 to wide critical acclaim and reached the top five in the UK. “Feet Don’t Fail Me Now” became her third single to top the UK Asian Top 40 and is featured on the EA Sports video game FIFA 22.

Lexus UX TV advert

Where was the advert filmed?

The new Lexus UX TV advert was filmed in the picturesque city of Barcelona. Capturing a beautiful sunset and golden hew, the advert gives you all the warm feelings of a bustling Spanish city experiencing a rare, serene atmosphere.

Who came up with the creative concept for the new Lexus UX advert?

We work closely with our creative agency, The & Partnership, who work on all of our model launch campaigns. They developed the UX campaign from concept, storyboard and through to filming.

All information was correct at the time of publishing.


  1. I will like to have an address of a Lexus car dealer close to Barking. Will love to see some of your cars to enable me make a decision on which one to purchase.

  2. Really, is that the best you can do! REALLY…
    Who signed this off and WHY?
    All the girls are all under twenty and thus would not, could not afford this car.
    There is no or little shots of what the car is really looks like, inside and out!
    I am in the demographic that Lexus are aiming at, show me the Car NOT a lifestyle.
    I already have a life, I want a car……………..

  3. We love Joy’s music. Are there any plans for a Lexus/Joy show? Would love to attend if so!

    Great to have Lexus as sponsors at Woking Football Club where I’m a volunteer hosting the VIP lounge. Keep up the great work and support please!!

    1. Hello Kevin, thanks for your comment and support.

      We have no information to share on this at the moment. Please keep an eye on our mag and social media channels for the latest Lexus announcements.


  4. Collecting our Lexus 250h, colour red, with 18inch run flat tyres after the 16th March 2023 from Lexus Lincoln. This advert has increased our anticipation to a brilliant new car, with the 2023 updates. We are being sent a video of “our” car when it arrives at the Lexus Lincoln dealership whilst pre delivery inspections are carried out.
    Really., really getting excited about this purchase.
    Replacement for a second hand CT200h which is coming up-to 5 years old with only just over 10k miles. No problems at all with this car just a fantastic deal on purchase of the UX250h.

  5. Had a loan UX while my IS was being serviced. Have to say, the best SUV style vehicle that l have driven to date.

  6. Heard through the grapevine that Lexus were possibly doing a ‘smaller’ hybrid in 2023, but I haven’t heard or seen anything since late last year – can you give me any more info?
    Love my UX but wouldn’t mind looking at a slightly smaller car

    1. Hello Jan, thanks for your interest.

      Currently, we have no information to share on this. Please keep an eye on our mag and social media channels for the latest product announcements.


  7. Hi. Who is the dark haired girl with freckles in the Lexus ad. It’s not Joy Crookes I’m talking about.

    1. Hi Lily, thanks for getting in touch.

      We’re not quite sure who you mean, we have had quite a few different campaigns running recently.


      Lexus UK

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