Lexus Australia recently launched an innovative multi-media marketing campaign for the new fourth-generation Lexus RX luxury SUV. Said to demonstrate our “belief in a confident new mindset”, it dared long-time Lexus driver Jeb Corliss to push the limits and get behind the wheel of the first model in the country in the most dramatic way possible.
Which for a pioneering wingsuit pilot meant nothing less than a daring air-to-surface heist that involved jumping from a cargo aircraft flying at 12,000 feet and landing on a moving car transporter carrying the Lexus RX. Meanwhile, Jeb’s accomplice had to overshoot the transporter and force it to a stop so that Corliss could jump in the RX and drive it away into the distance.
Intrigued? See the completed campaign video below.
https://www.youtube.com/watch?v=BtpRy4-cBHA
The campaign took two months of production planning, three days on location in New South Wales, Australia, and three separate skydives. Among the 60-person crew were four videographers on set to capture the action in-camera – that is, without resorting to post-production trickery – plus the camera rig attached to Jeb’s head.
For a more in-depth understanding of how this shoot was achieved, watch the behind-the-scenes video below.
https://www.youtube.com/watch?v=7IuLjwV_8Lk
Why was this connection drawn between the Lexus RX and skydiving in a wingsuit?
Adrian Weimers, Lexus Australia corporate manager commented: “Jeb Corliss personifies the Lexus mindset embodied in designing the new Lexus RX luxury SUV – of being bold and brave.”
And now for some extra content that is a little different. Play the video below for an immersive, 360-degree virtual reality experience of Jeb’s skydive. Simply use your cursor to move the viewpoint in any direction during the course of the film.
https://www.youtube.com/watch?v=YO64isjX3GU
More behind the scenes videos: 1) Preparation, 2) Practice, 3) Final ascent
Learn more: Highlights from the history of the Lexus RX
