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Home Brand Stories

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • Lexus Awards 2026

    Lexus awards 2026: our roll of honours

    Our regularly updated review of the awards, achievements and accolades bestowed on Lexus UK’s cars, services and people during 2026.

    31 October 202631 October 20266 Comments
  • 2026 Lexus ES 350e with designer Yahiko Kumai 01

    2026 Lexus ES 350e: design, interior and exterior explained

    Exploring the design of the 2026 Lexus ES 350e, from proportions and tapered exterior to minimalist interior, hidden switches and Tazuna cockpit.

    10 August 202610 August 2026
  • Lexus LFA Concept for Goodwood Festival of Speed 2026

    Lexus LFA Concept at the Goodwood Festival of Speed 2026

    Lexus LFA Concept celebrates the soul of sportscar craftsmanship with a European first at Goodwood Festival of Speed 2026.

    24 June 202629 July 2026
  • Lexus Woodford customer, Laurie Rosenberg, being greeted by Sales Director, Nahide Crisp.

    Community first: Lexus Woodford’s quality care

    For Laurie Rosenberg, family and community is everything. The 75-year-old retired headteacher and pastoral leader is married with three children and four grandchildren. After retiring he worked within the Jewish education community for 12 […]

    27 May 202621 July 2026
  • ATP

    Lexus serves tennis with multi-year ATP Tour partnership

    Lexus continues its association with the ATP in a further three-year partnership with the top tier of men’s international pro tennis.

    14 November 202514 November 2025
  • chauffeur

    The craft of calm: inside the world of a Lexus LM chauffeur

    There is much more to being a top chauffeur than driving smoothly and arriving on time, as Lexus LM driver Rob Mitchelmore explains.

    11 November 2025
  • Climate Concierge

    Lexus Climate Concierge: at your service

    What are the latest features of Climate Concierge, and how does it keep a comfortable cabin environment regardless of the outside temperature?

    25 September 202525 September 20252 Comments
  • Lexus Sport Concept

    What is the Lexus Sport Concept?

    Does the Lexus Sport Concept offer clues to a potential new sports car, even a successor to the iconic Lexus LFA? Here’s the official answer.

    19 August 202519 August 202523 Comments
  • Lexus ES Saloon supports the Venice International Film Festival

    Lexus supports the Venice International Film Festival 2025

    From 27th August to 6th September, the Venice Lido became a crossroads between cinematic and automotive innovation as Lexus illuminated the city following its announcement as the official car and sponsor of […]

    24 July 202521 July 2026
  • Served at Speed

    Served at Speed: epic rooftop Lexus stunt puts tennis stars in record books

    Tennis stars Jamie Murray and Laura Robson ‘served at speed’ in an epic car rooftop stunt that pushed the sport to two new world records.

    9 July 20259 July 2025
  • Tennis tips for beginners

    Tennis tips for beginners from Katie Boulter

    In this exclusive interview, Lexus ambassador and top British female player Katie Boulter offers us her top tennis tips for beginners.

    19 June 202519 June 2025
  • Black Butterfly

    Black Butterfly in-car control system inspires in Milan

    Lexus’s Black Butterfly in-car interface concept inspires new original art installations by international creatives at Milan Design Week.

    3 March 202519 August 2025
  • grass court tennis

    The grass is greener with Lexus and the Lawn Tennis Association

    Lexus has extended its partnership with the Lawn Tennis Association to become title sponsor of the ATP and WTA open grass courts series.

    18 February 202518 February 20252 Comments
  • Lexus awards 2024: our roll of honours

    Our regularly updated review of the awards, achievements and accolades bestowed on Lexus UK’s cars, services and people during 2024.

    29 November 202419 August 202526 Comments

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