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Home Brand Stories

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • Climate Concierge

    Lexus Climate Concierge: at your service

    What are the latest features of Climate Concierge, and how does it keep a comfortable cabin environment regardless of the outside temperature?

    11 March 202511 March 2025
  • Black Butterfly

    Black Butterfly in-car control system inspires Milan Design Week installations

    Lexus’s Black Butterfly in-car interface concept inspires new original art installations by international creatives at Milan Design Week.

    3 March 20253 March 2025
  • grass court tennis

    The grass is greener with Lexus and the Lawn Tennis Association

    Lexus has extended its partnership with the Lawn Tennis Association to become title sponsor of the ATP and WTA open grass courts series.

    18 February 202518 February 2025
  • Lexus awards 2024: our roll of honours

    Our regularly updated review of the awards, achievements and accolades bestowed on Lexus UK’s cars, services and people during 2024.

    29 November 202415 April 202526 Comments
  • experiential

    Lexus reviews summer 2024 experiential activities

    We do everything in our power to make owning a Lexus an amazing experience. We aim to create a first class ownership experience, which includes bespoke services designed to take care of […]

    16 October 202416 October 2024
  • Time

    Lexus offers the gift of ‘Time’ at Milan Design Week

    Lexus presents the immersive art experience ‘Time’ at Milan Design Week 2024, with works inspired by the next-generation Lexus LF-ZC concept.

    17 April 202417 April 20241 Comment
  • Alfie Hewett and Lexus RX: game, set and match

    Lexus is delighted to announce a new partnership with Alfie Hewett OBE, GB and World number one men’s wheelchair tennis player.

    4 April 20244 April 20243 Comments
  • Sky Sports Tennis

    Sky Sports Tennis chooses Lexus as presenting partner

    Sky Sports Tennis is the brand-new, tennis-only TV channel, and Lexus is serving this court as official presenting partner for 2024.

    10 February 202410 February 20241 Comment
  • 10 UK hotels with electric car charging points

    From beautiful locations to award-winning restaurants, these hotels have everything you need for a great weekend away – including a charging point for your Lexus UX 300e

    5 February 20245 February 20243 Comments
  • Marjan van Aubel

    Lexus lights up Miami Art Week 2023

    Lexus is collaborating with acclaimed solar designer Marjan van Aubel to display a sun-powered installation at Miami Art Week 2023.

    7 December 20237 December 20232 Comments
  • All-electric

    How Lexus will become an all-electric luxury brand

    We detail the new technologies and concepts that will accelerate our transition to an all-electric luxury vehicle brand by 2035… or sooner.

    7 December 20232 January 2024
  • 2023 Lexus LF-ZC

    Lexus LF-ZC: our next-generation battery electric concept

    Lexus pushes the boundaries of the electrified experience with new technologies and two next-generation BEV concepts: Lexus LF-ZC and LF-ZL.

    26 October 20234 December 202339 Comments
  • Lexus LM reviews

    Lexus LM reviews: the first test-drives

    The UK motoring press has been giving its verdict on our new LM ‘luxury mover’. Read the first-drive reports in our Lexus LM review article.

    4 October 20235 October 2023
  • When Lexus does extraordinary: Soho car park

    See how Lexus transformed an ordinary London Soho car park into an extraordinary experience in celebration of the all-new LBX compact SUV.

    18 August 20231 November 2023

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