Lexus celebrates innovation and technology

We’re delighted to reveal that we will be celebrating innovation overload over the next six weeks… We’ll take a closer look at the key technologies and safety features that Lexus has introduced to the world – and show you how these embody the brand’s unique desire to satisfy its owners.

There’s certainly no shortage of things to talk about. In 1989, Lexus signalled its arrival in the UK and the astounding quality of its launch product with its first, hugely memorable television advert.

Fifteen champagne glasses were stacked in a pyramid on the bonnet of an LS 400 as it accelerated on a dynamometer. Then, as the speedo headed past 55mph, bubbly was poured into the top glass until it cascaded elegantly into the fourteen glasses below. Not only did the pyramid remain undisturbed as the speed rose to 145mph but not one drop of champagne was spilled.

Few people knew about the quality and world-leading technology that went into building the Lexus LS 400, but this intriguing advert soon altered things. According to the strap line, Lexus was about ‘the relentless pursuit of perfection’ and this was a graphic illustration of what that meant.

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Almost 25 years have passed since the launch of the LS 400. However, such is Lexus’s dedication to promoting new technology, innovation and engineering, these qualities shine as brightly as ever. And while the Lexus line-up has grown markedly, breakthrough moments have kept pace with reliable frequency.

Please visit Lexus UK’s social media pages throughout the month to join our celebrations. As well as right here on the official blog, we will be publishing content across our Facebook, Twitter, Instagram, Google+ and YouTube channels. Search for these rather appropriate hash tags – #Innovation and #LexusTech – and you’ll never be far from the cutting-edge of Lexus technology.