Kyra Cleeton’s artwork featuring Native American tribal symbols has won our popular Design Your own Tattooed Car competition.
Having accumulated the most votes in our Facebook and Instagram polls, the design will now be faithfully recreated on a Lexus UX using a full-body vinyl wrap. Kyra will then join us for a professional photo shoot as a permanent reminder of her success.
Following news of her win, Kyra commented: “As a graphic designer, I’m always looking for new and innovative ways to display my work. So being able to say that I designed a car for Lexus has really opened up new doorways for me. The voting had me on the edge of my seat and it was amazing to see everyone else’s creativity when going up against these talented designers. I will forever be grateful for everyone who voted for me and showed their support.”
Kyra’s design took inspiration from Native American tribal symbols. The dream catcher is a talisman that is believed to protect people from bad dreams, while the specific direction of arrows can be used to symbolise messages: left to ward off evil, right to signify protection, and downwards to mean peace. The headdress often symbolises bravery and strength.
The Design Your own Tattooed Car competition was inspired by the creation of a tattooed UX by artist Claudia De Sabe (below), and continued our celebration of design and craftsmanship by inviting people to create their own designs.
Scott Brownlee, head of Lexus PR and social media, said: “The competition showed a tremendous breadth of inspiration and creativity among the artists who took part, and attracted a lot of attention and interest on our social channels during the voting process. Kyra’s design is a worthy winner, successfully applying the traditional artistry of tattooing to the ‘body’ of the Lexus UX. Congratulations to Kyra on her success.”
