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Home Brand Stories Page 7

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • Modern origami: 7 mind-boggling masterpieces

    Take a look at these seven mind-boggling origami masterpieces. Incredibly, most of them were folded using a single sheet of paper.

    14 January 20218 April 202112 Comments
  • Could these five concepts be the taxis of the future?

    A Royal College of Art design competition challenged first-year MA students studying Intelligent Mobility to imagine what a megacity taxi would look like in 2040.

    7 January 202118 March 2021
  • The Lexus Life Story: creating a global luxury brand

    A new Lexus short film reveals how we established a new luxury brand and continued growing and innovating over the past 30 years.

    6 January 202118 March 2021
  • What does your car colour say about you?

    In Japan, each colour symbolises a trait or tradition. So what does your car colour say about you? Hazel Plush investigates…

    17 December 202018 March 20212 Comments
  • Lexus recommends: why making can make you happy

    Wooden surfboard maker James Otter explains why he believes crafting things with our hands can help cultivate a happier and healthier life.

    9 December 2020
  • Christmas gift ideas for people who love Japanese art and culture

    Struggling for Christmas present ideas? These items capture the essence of Japanese design and culture, with options to suit every budget.

    8 December 202026 April 2022
  • World of Lexus – November 2020

    From an ultra-stylish LS limousine to an aviation-inspired LC 500… Discover some of the more unusual stories from the World of Lexus.

    1 December 202029 January 2023
  • Find out why your dog appreciates great design, too

    The chances are if you own a Lexus you have an appreciation of great design, but did you know that your dog does too? Allow us to explain…

    20 November 202016 January 2023
  • In Search of Takumi, chapter three: Metal

    There’s much more to this metal sculpture than meets the eye. Find out how it’s been inspired by the Lexus ES saloon.

    18 November 202028 April 20211 Comment
  • Lexus and TED imagine the automated vehicles of the future

    Lexus asked two TED fellows to share their thoughts on how automated vehicles of the future could prioritise the needs of the driver.

    2 November 2020
  • London Craft Week

    In Search of Takumi, chapter two: Glass

    In the second chapter of In Search of Takumi, Peter Layton crafts a bespoke glass sculpture inspired by the Lexus LS.

    28 October 20204 January 2023
  • Lexus interior design: how Keitarou Hinoue is shaping our future

    Talented young Lexus interior stylist Keitarou Hinoue reveals the inspirations behind his work on the current LS and his designs for car interiors in the future.

    27 October 2020
  • Lexus design history: 30 years of excellence

    Motoring journalist Hilton Holloway examines how Lexus design has evolved over the past three decades.

    26 October 202013 November 20224 Comments
  • Lexus records one million sales in Europe

    Lexus has accumulated seven-figure sales in Europe on its 30th anniversary in the region. Can you guess what the most popular model is?

    26 October 202017 September 2023

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