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Home Brand Stories Page 11

Brand Stories

Lexus brand stories encapsulate every aspect of the manufacturer, including design, craftmanship, performance, omotenashi and more.

  • How Japan’s fashion designers are reinventing the kimono

    Today’s Japanese fashion designers are faced with an irresistible challenge: how can the kimono be freed from convention, while keeping its identity intact?

    2 March 2020
  • Tommy Banks: craftsmanship, from nature to plate

    In the first Lexus Lunches, our series celebrating the craftsmanship of Britain’s top chefs, we visited Tommy Banks for a meal like no other.

    28 February 2020
  • The art of making the Matcha crepe cake

    On Pancake Day, one pancake is never enough… that’s where the Matcha crepe cake comes in. We went to find out how this mouthwatering dessert is made.

    24 February 202019 December 2023
  • Crafted for Lexus: Nijiyura multi cloth

    Fusing traditional Japanese techniques with modern design, we review the Nijiyura multi cloth in the Crafted for Lexus collection.

    18 February 202019 December 20232 Comments
  • Crafted for Lexus: Roberu leather travel bag

    We continue our browse through the Crafted for Lexus collection with a stylish and durable handmade leather travel bag from Roberu.

    4 February 202019 December 2023
  • Lexus lunar design concepts shoot for the moon

    Meet the Lexus Zero Gravity concept, one of seven futuristic lunar mobility proposals designed to help us imagine what life on the moon could be like.

    24 January 20201 Comment
  • Crafted for Lexus: Yuica room sprays

    For our latest review of the artisanal products in the Crafted for Lexus collection, we take a closer look at Yuica’s aromatic room sprays.

    23 January 202019 December 2023
  • Crafted for Lexus: SyuRo glassware

    For our latest review of the artisanal products in the Crafted for Lexus collection, we take a closer look at SyuRo’s beautifully delicate glassware.

    9 January 202019 December 2023
  • Crafted for Lexus: R&D.M.Co wool blankets

    We continue our browse through the Crafted for Lexus collection with this set of cosy lamb’s wool blankets from an independent Japanese tailor.

    17 December 201915 November 2022
  • Crafted for Lexus: One Kiln coffee set

    Enhance your morning wake-up routine with this stylish coffee set, our latest find in the Crafted for Lexus collection of artisanal Japanese products.

    11 December 201915 November 20222 Comments
  • Lexus paint by numbers: the secrets of a flawless finish

    How does Lexus achieve its lustrous and vibrant paint finishes? We reveal the facts and stats behind the perfect paint job.

    9 December 2019
  • Crafted for Lexus: Sphelar Power torch

    Our latest review of products in the Crafted for Lexus collection shines a light on a stylish torch charged by Sphelar Power’s world-first spherical solar cell technology.

    26 November 201915 November 2022
  • SEMA 2019: from Lexus low riders to Overlanders

    SEMA 2019 played host to a range of Lexus models, from a slammed RC F to a rooftop tent for an off-road-ready GX 460.

    8 November 201921 April 2023
  • How to have a weekend of Japanese culture in London

    Can the magic of the Land of the Rising Sun be recreated in the UK? Travel expert Hazel Plush explores Japanese experiences in London.

    7 November 201927 February 20231 Comment

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