Lexus serves tennis with multi-year ATP Tour partnership

ATP

Lexus has been an official partner of the Association of Tennis Professionals (ATP) since 2023, and we’re delighted to announce that this successful association with the top tier of men’s international tennis has been renewed for a further three years. This means that from 2026 to 2028 Lexus will again be the Official Automotive Partner and Platinum Partner of the global ATP Tour.

Commenting on this reappointment, Eno Polo, chief executive officer of the ATP, said: “Lexus is a partner that truly adds value to our Tour. Since we began our journey together, it has shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”

Eno Polo (left), CEO of the ATP, with Andre Schmidt (right), head of Lexus Europe

What does association with the ATP Tour mean for Lexus?

The Lexus brand enjoys synergies with the world of premier tennis competition, sharing a dedication to excellence and achievement founded on attention to detail and continuous improvement. As before, the partnership will be publicised through year-round exposure across the ATP Tour’s digital and social platforms, and Lexus will continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. This aligns closely with the Tour’s sustainability ambitions under the ATP Serves initiative and UN Sports for Climate Action, which targets net zero emissions by 2040.

Lexus will continue to help build fan engagement with tennis in its role as title partner of the online ATP Head 2 Head contests. It is also confirmed that Lexus will feature as the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, and will be reinforcing the brand’s presence at the Rolex Paris Masters as the official car of the tournament.

ATP

Schedule of 2026 events

See the table below for the list of ATP Tour commitments in 2026. The chronologically arranged schedule also lists Lexus’s support of several WTA and ATP Challenger Tour events through its separate partnership with the UK’s Lawn Tennis Association (LTA).

TOURNAMENTLOCATIONDATE
WTA 500 Upper Austria Ladies LinzLinz, Austria28 January – 4 February
ATP 250 Open OccitanieMontpellier, France1-8 February
ATP 500 ABN AMRO OpenRotterdam, Netherlands7-15 February
ATP 500 Barcelona Open Banc SabadellBarcelona, Spain11-19 April
ATP 500 Hamburg OpenHamburg, Germany16-23 May
WTA 125 Lexus Birmingham OpenBirmingham, UKTBC
ATP Challenger Lexus Birmingham OpenBirmingham, UKTBC
WTA 500 HSBC ChampionshipsLondon, UK6-21 June
ATP 500 HSBC championship (Queen’s)London, UK6-21 June
WTA 125 Lexus Ilkley OpenIlkley, UK7-14 June
ATP Challenger Ilkley OpenIlkley, UK9-15 June
WTA 250 Lexus Nottingham OpenNottingham, UK13-21 June
ATP Challenger Lexus Nottingham OpenNottingham, UKTBC
ATP 250 Lexus Eastbourne Open – Rothesay InternationalEastbourne, UK20-27 June
WTA 250 Lexus Eastbourne OpenEastbourne, UK22-27 June
ATP 250 Generali OpenKitzbühel, Austria18-25 July
WTA 250 MSC Hamburg Ladies OpenHamburg, Germany20-26 July
ATP 250 Almaty OpenAlmaty, KazakhstanTBC
ATP Masters 1000 ‘Rolex Paris Masters’Paris, France31 October – 8 November
Nitto ATP FinalsTurin, Italy15-22 November

Tell me more about the ATP…

The ATP is the global governing body of men’s professional tennis. It entertains a billion fans across the globe and showcases the world’s greatest players at the most prestigious tournaments, inspiring the next generation of fans and players. Stars of the game battle for titles and points at Masters 100, 500 and 250 events, and Grand Slams. All roads on this ATP Tour lead toward the finals held at the end of the year in Turin, Italy. This prestigious event features only the world’s top eight qualified singles players and doubles teams, and sees the official crowning of the ATP World #1.

Learn more: When Lexus helped two tennis stars set two new world records

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