Last night, Lexus International held an opening ceremony for Intersect by Lexus – Dubai, the first Lexus luxury brand experience space located outside of Japan.
Intersect by Lexus is a unique luxury space where people can experience Lexus without getting behind a steering wheel. Neither a dealership nor a traditional retail space, the store is designed to help guests engage with Lexus, connect with the city and ‘intersect’ with other people and cars.
The first Intersect by Lexus opened in Tokyo’s Minami Aoyama district in August 2013. Learn more about this store by clicking this link.
The second Intersect by Lexus store is located in the heart of the Dubai International Financial Centre and offers a relaxing yet stimulating space for people seeking diverse luxury lifestyles enriched by design, art, fashion, culture, film, music and technology.
The store spans two floors; the lower featuring a garage and exhibition space for Lexus concept vehicles and art installations, while the upper provides a lounge, restaurant, library lounge, and a shop for Crafted by Lexus lifestyle items. These spaces will host workshops, exhibitions and events, acting as the launching point for diverse brand activities.
Both Intersect by Lexus experience spaces have been designed by Masamichi Katayama, the world-renowned designer and founder of interior design firm Wonderwall. They are designed to embody the Lexus brand and provide a surprising and inspirational experience that is unique to Lexus.
In that respect, subtle references are made to Lexus design throughout the store, such as in the lattice-style walls inspired by the shape of the spindle grille and in the white-painted vehicle components illuminated beneath the glass floor on the lower level. Can you spot the Lexus LFA exhaust outlet?
The third Intersect by Lexus store is currently being planned in New York, USA.
Further reading: Click this link to learn more about the store, restaurant and menus, and to make table reservations
