The newly launched Lexus ‘Signature Shot’ machine puts AI and sporting brilliance to the test as tennis enthusiasts can now experience the power and precision of of professional players’ unforgettable tennis serves as the bespoke machine departs on its 2026 tennis season tour around local clubs and tennis events.
Alfie Hewett vs. Alfie Hewett:
With the world’s best players currently battling it out at the US Open Championship, Lexus is serving up its game-changing Signature Shot tennis ball machine. Unveiled today, the machine has been engineered to simulate the iconic, spectacular tennis serves of top-tier tennis professionals.
British male wheelchair tennis star and Lexus ambassador Alfie Hewett OBE, launched the machine playing against himself in a new video that you can watch on the Lexus UK YouTube channel. The video showcases Alfie’s and the machine’s skill as Alfie is faced with his own impressive 93mph 2024 Wimbledon-winning shot. With this in mind, tennis fans will have the chance to experience Hewett’s iconic tennis serves and shots, alongside one of Britain’s top female players and Lexus ambassador, Katie Boulter.
Here’s what Alfie had to say:
“It was a surreal experience to come face-to-face with my shot. It’s one thing to hit it, but another entirely to be on the receiving end. The machine is an incredible accomplishment and will give tennis fans an amazing insight into the game, as well as the chance to take on their favourite players.”
The science behind the tennis serve:
Built on a professional-grade drill machine, the Lexus ‘Signature Shot’ machine was meticulously engineered with bespoke software to simulate the unique playing styles – including tennis serves and groundstrokes – of Lexus ambassadors. Due to extensive performance data, video analysis and comprehensive online statistics, validated by professional tennis players, the Signature Shot machine has been programmed not only to replicate but to emulate the angles, trajectories, and tennis serves of each programmed player. Thus, Signature Shot brings a brand new spin to training season.
Lexus’s drive for innovation:
Featuring Lexus’ signature design features, the machine brings Lexus design DNA courtside as it draws inspiration from the brand’s LF-ZC all-electric concept car with its sleek, aerodynamic exterior in a gleaming sonic copper hue. Furthermore, the Signature Shot machine, with its bespoke software and extensive data analysis, is a perfect demonstration of the brand’s commitment to precision engineering as it shifts towards software-defined vehicles.
Following a thrilling year of competition in 2025 as Platinum Partner and Official Automotive Partner of the ATP Tour and Official Automotive Partner of the LTA, alongside its partnership with Sky Tennis, the launch of the Lexus Signature Shot demonstrates the brand’s continued dedication to the grass-court sport .
Chris Hayes, Director of Lexus in the UK, said:
“At Lexus, our commitment to creating amazing experiences is at the core of everything we do. Through our valued partnerships with the ATP Tour and LTA, we wanted to bring fans closer to the game, allowing them to feel the same performance and accuracy that defines both professional tennis and the Lexus brand. “
For more information on the Signature Shot machine and to stay up to date on the details of its tour, visit lexus.co.uk/signature-shot-tennis.
Contents correct at the time and date of publication.
