From 27th August to 6th September, the Venice Lido will become a crossroads between cinema and automotive innovation as Lexus illuminates the city following its announcement as the official car and sponsor of the Venice International Film Festival.
The international luxury brand shares a common spirit with the world of film, bringing passion, innovation and creativity to its car design and pursuit of sustainable mobility. Furthermore, Lexus’s presence at the Venice International Film Festival represents its desire to embrace the future with cutting edge and sustainable solutions. With this in mind, directors, actors, creatives, and VIP guests will arrive in a fleet of electrified Lexus vehicles (including battery electric RZ, plug-in hybrid NX and full hybrid RX, LBX, ES and UX models), showcasing the synergy between both industries alongside Lexus’s multi-technological approach to the reduction of automotive carbon emissions.
Enter Stage: The Lexus ES Saloon
A film-star worthy introduction to the new Lexus ES Saloon awaits those at the Venice International Film Festival as the sleek, all-electric addition to the Lexus ES model will make its first public appearance on its very own red-carpet. Combining elegance with technology, the ES Saloon highlights the customer driven focus that Lexus prides itself on. With tailor-made luxury at the centre of the Saloon’s creation, memorable experiences are evoked through the model’s engaging innovation and dynamism, similar to the likes of a well-crafted film, perfectly embodying Lexus’s Making Luxury Personal concept. Lexus looks forward to the display of said craftmanship at the Venice Film Festival alongside the myriad of creativity produced by talented minds alike.
Our long-standing partnership with Venice International Film Festival
Paolo Moroni, Director of Lexus Italy said:
“Innovation is integral to Lexus’s brand DNA, going beyond technology to include creativity, sustainability and always making the customer the centre of what we do. We share these qualities with the world of cinema, which is why we are proud to partner La Biennale di Venezia for the 82nd Venice International Film Festival.
“It will be a privilege this year to again accompany actors and directors for their red carpet appearances with our fleet of electrified luxury vehicles. Our presence at the festival is also an expression of our commitment to the future, elevating the driving experience, redefining the standards of mobility and respecting the environment.”
Lexus and Venice Film Festival’s continued relationship further demonstrates an active alignment with core environmental and cultural values, positioning innovation, art, and sustainability at the centre of this international stage.
Contents correct at the time and date of publication.
