LC 500: what the internet said

Last month, we debuted our ground-breaking film-making project for the new LC 500. We shunned CGI trickery in favour of real-world projection mapping artistry to give viewers an immersive introduction to the LC, before they actually experience the car in the metal.

Here’s how it went down…

Turn the volume up to hear luxury coupe’s surprisingly enthusiastic-sounding 5.0-litre V8 working hard for its living –

Ad Nut applauds any attempt to improve upon the cliche of a car driving on a twisty and suspiciously deserted mountain road, and enjoyed the way the car’s passing apparently ripped holes in the mountainsides – Campaign

Lexus keeps building the hype behind its new halo model, the all-new LC500, releasing a new commercial filled with V8 sounds – Car Scoops

All you can hear is the roar of the 467-hp 5.0-liter V8, but surprisingly this ad isn’t just a feast for the ears. It’s also a feast for the eyes as Lexus enlisted QED Productions to turn the side of Spain’s Sierra Nevada mountain range into a gigantic projector screen – Car Buzz

Read more: Lexus LC 500: Into the Light
Read more: Seven numbers you should know from Lexus LC 500 Into the Light

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